BLOOMINGTON, June 18, 2008 – Donald Moore, Lifeline Director at the Monroe County American Red Cross, was recently recognized by Philips Lifeline at their headquarters in Framingham, Massachusetts, as a valuable member of the Philips Lifeline Academy.  “The Philips Lifeline Academy, established in 2001, represents a membership of our best 200 community partners out of 2500 nationwide who continue to demonstrate an extra-ordinary level of commitment to helping more seniors and their families benefit from Lifeline while at the same time serving the goals of their organization to fulfill its mission successfully,” explains Ronald Feinstein, CEO Philips Lifeline, Executive VP Philips Consumer Healthcare Solutions.

“It’s an honor to be recognized for doing work that I love,” said Mr. Moore.  Mr. Moore has shown consistent efforts to educate both internal and external networks of health and community service professionals regarding the value of Lifeline.  The Lifeline program was established in 1999 and since then has helped over 3000 seniors live safely and independently in their homes.  Calls are received not only from health professionals and seniors themselves, but also from children and families of seniors seeking ways to better care for their loved ones.

The Lifeline service provides immediate help for subscribers 24 hours per day, 365 days per year at the simple touch of a lightweight, waterproof button worn around the wrist or as a pendant.  The service is affordable, with free installation and activation and requires no contract.

Founded in 1974, Philips Lifeline is the largest and safest personal response service in North America.  The company has helped over 5 million at-risk seniors and their families gain peace of mind.  To learn more about the Philips Lifeline service, call Donald Moore at 812-332-7292 or 322-9380.

Donald Moore (center), Director of Lifeline Services, receives Philips Lifeline Award from Ron Feinstein, President of Philips Lifeline, at Lifeline’s headquarters in Framingham, MA, in May 2008.